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The Rise of Fenty Beauty: How One Brand Changed Makeup Forever
Fenty Beauty burst onto the makeup scene in 2017, quickly becoming a household name and revolutionizing how beauty brands approach inclusivity.
Founded by the multifaceted Rihanna, this brand was not just another addition to the cosmetic world; it aimed to redefine beauty standards by catering to all skin tones, shapes, and sizes. This article explores the impactful journey of Fenty Beauty and its profound influence on the makeup industry.
The Vision Behind Fenty Beauty
When Rihanna launched Fenty Beauty, her vision was clear: to create a makeup line that celebrated diversity and empowered individuals.
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Prior to its launch, many consumers felt overlooked by existing beauty brands that offered limited shade ranges primarily geared towards lighter skin tones. Recognizing this gap in the market, Rihanna ensured that her brand would include an unprecedented 40 shades of foundation at launch, expanding to over 50 today.
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